Barron Trump, the youngest son of President Donald Trump and First Lady Melania Trump, is earning recognition as he steps into the business world, all while attending New York University. The 19-year-old is following his father’s entrepreneurial path.
Recently, Barron joined forces with a new drink company, Sollos Yerba Mate Inc., listed as one of its five directors. The company started in Delaware on December 3, 2025, and registered in Florida in January 2026, close to the Trump family’s Mar-a-Lago estate. The company, with $1 million in capital raised privately, focuses on yerba mate, a caffeinated herbal tea popular in South America, and brands itself as a “lifestyle beverage brand built around clean + functional ingredients”.
This isn’t Barron’s first business pursuit. On July 15, 2024, he and two partners started Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. His partners included Cameron Roxburgh, a high school classmate from the esteemed Oxbridge Academy in Palm Beach, Florida, and Carter Fulcher, a luxury real estate expert with his own Idaho-based firm.
The company was dissolved on November 14, 2024, just over a week after Donald Trump’s presidential election victory. Roxburgh informed Newsweek that the dissolution aimed to deter media attention post-election. However, Roxburgh later clarified to Fox Business, “As of now, the company will not be relaunched.”
According to a political source who spoke to PEOPLE, “Barron wants to follow in his dad’s footsteps.”
Turning 20 soon, Barron is currently at NYU. After his freshman year at NYU’s Stern School of Business in Manhattan, New York, he transferred to NYU’s D.C. campus in September 2025. This smaller campus, accommodating up to 120 students, is located just blocks from the White House, where Barron now resides.
An insider close to the Trumps shared with PEOPLE that Barron has already developed an entrepreneurial mindset. “He is interested in business in general, developing properties, making money and being involved in successful projects,” the source revealed. “He has his own ideas and understands what people of his age are looking for.”
Barron’s business aspirations are unsurprising to those who observed his involvement in his father’s victorious 2024 campaign. He played a key role in helping President Trump connect with younger voters, recommending podcast appearances, including the influential Joe Rogan Experience and digital media strategies that resonated with his peers. President Trump credited Barron for recommending the Rogan appearance, which reportedly helped secure his election win, during a 2025 inauguration event.
Apart from the beverage venture, Barron is also a co-founder of World Liberty Financial, the Trump family’s cryptocurrency business. As reported by The New York Times, Steve Witkoff, a real estate investor with ties to the president, saw Barron’s involvement as an opportunity to provide him with valuable business exposure.
However, certain individuals have raised concerns about Barron’s business pursuits. A political source suggested that any business carrying the Trump name and located near the White House could potentially create complications. The source cautioned that Barron’s ventures could pose a conflict of interest for the president if not closely monitored, due to the inherent “sell access” attached to his family name and administration connection.
Unlike his older siblings who have long been involved with the Trump Organization, Barron is forging his own path while still a college student. Insiders say that First Lady Melania Trump plans to support her son’s entrepreneurial journey while maintaining a protective watch over him.
Barron has kept his business activities under wraps, in line with the relatively low profile he has maintained throughout his father’s political career. Despite being the son of the president, he continues his studies at NYU’s D.C. campus while subtly building his business foundation. This budding entrepreneur, carrying the Trump name, is amassing a diverse portfolio that includes beverages, real estate ambitions, and cryptocurrency.
