Barron Trump, the 19-year-old son of President Donald Trump, is being pitched for a potential board position at TikTok as the social media platform transitions to American ownership. The suggestion comes from Jack Advent, Trump’s former social media producer who earned the nickname “TikTok Jack” during the 2024 presidential campaign.
Advent expressed his hopes that the president would consider appointing his youngest son to help guide the platform’s future direction. He indicated that young people overwhelmingly make up TikTok’s user base and that Barron, along with other young Americans, could help ensure the app remains appealing to its core demographic. Advent told the Daily Mail that he believes this approach would benefit the platform’s transformation under new ownership.
The proposal comes after Trump signed an executive order on September 25, 2025, clearing the way for American investors to take control of TikTok’s United States operations. The deal requires majority American ownership and domestic operation of the platform, with a seven-seat board of directors overseeing its management.
Trump made his triumphant return to the platform on October 6, 2025, posting his first video in nearly a year from the Oval Office. The video garnered more than six million views within hours of posting. In the clip, Trump told users they owe him for saving the app from a potential ban that had been implemented under the previous administration.
Barron has not publicly commented on the board position suggestion. The New York University student currently lives at the White House while attending classes at the university’s Washington, D.C. campus. He is studying business at NYU’s Stern School of Business during his sophomore year.
The youngest Trump son played a significant role in his father’s 2024 campaign strategy, particularly in reaching younger voters through digital platforms. First Lady Melania Trump previously credited Barron with bringing in young people during the election, noting his understanding of his generation’s media consumption habits. She explained that young people no longer watch television but instead use tablets, phones, podcasts and streaming platforms.
Senior campaign advisor Jason Miller confirmed Barron’s influence on the campaign’s podcast strategy, stating that every recommendation the teenager made turned out to be highly successful in terms of audience engagement. These suggestions led to Trump appearing on popular shows including The Joe Rogan Experience, Impaulsive with Logan Paul, This Past Weekend with Theo Von, and Barstool Sports’ Bussin’ with the Boys.
Advent, now 22, became a key figure in Trump’s social media strategy after helping introduce the president to TikTok’s potential for political outreach. Trump’s debut on the platform in June 2024, introduced by UFC CEO Dana White, generated over 180 million views and marked what campaign officials called the largest political launch in TikTok history.
The campaign team’s efforts across Trump’s various TikTok accounts generated 35 billion total views throughout the election cycle. Trump frequently acknowledged Advent’s contributions during campaign events, often pointing him out to reporters and crowds at various stops.
The TikTok ownership transfer involves several high-profile American investors. Oracle co-founder Larry Ellison is expected to lead the investor group, with media mogul Rupert Murdoch and Dell Technologies CEO Michael Dell also participating. American companies will own approximately 65 percent of the platform, while ByteDance and other Chinese investors will retain less than 20 percent ownership.
The ownership change stems from legislation signed by former President Joe Biden in April 2024, which required ByteDance to reduce its stake in TikTok to 20 percent or face a complete ban in the United States. Both the Biden and Trump administrations delayed implementation of the ban while working toward a sale agreement.
Vice President J.D. Vance also returned to TikTok this week, acknowledging he had been less active on the platform while focusing on his vice presidential duties. He indicated that the new ownership structure would place TikTok’s algorithm under American investor control rather than Chinese oversight.
Former Trump campaign advisor Alex Bruesewitz praised the deal as fulfilling a campaign promise, emphasizing TikTok’s importance as a platform for American youth and small businesses. The agreement represents a significant shift for the app, which has faced scrutiny over data privacy concerns and its Chinese ownership structure.
