Oscar-winning actor Tom Hanks, celebrated for his performances in “Forrest Gump” and “Saving Private Ryan,” among several other popular films, has issued a public warning about unauthorized advertisements using his image, which have been generated by artificial intelligence (AI). These ads, recently appearing online, endorse various products ranging from dental plans to so-called “miracle cures,” without Hanks’ permission.
On August 29, Hanks utilized his social media platforms to voice his concerns, warning his fans about the false nature of these AI-created ads. “These ads have been created fraudulently and through AI without my consent,” Hanks declared. The actor, who has consistently safeguarded his public image, emphasized that he is not associated with these promotions and is disturbed by the unauthorized use of his image.
These misleading advertisements have elicited concern among Hanks’ followers and the public at large. “There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs,” Hanks added. His warning serves as a broader alert to the public about the potential misuse of AI technology.
AI technology has seen considerable advancements in recent years, increasing the difficulty for consumers to distinguish between authentic content and AI-created fabrications. The fact that an actor as renowned as Hanks is being targeted underscores the escalating issue of AI misuse in the realm of digital advertising. These deceptive ads could potentially harm vulnerable individuals, leading them to buy products under the false impression that Hanks supports them.
Hanks advised his followers on social media, “Do not be fooled.” His statement highlights the need for caution in a time where digital manipulation can occur effortlessly. For Hanks, it’s not only about protecting his image, but also safeguarding the public from potential harm caused by these deceptive practices.
This is not the first time Hanks has raised concerns about the potential dangers of AI technology. The actor has previously expressed his worries about AI’s ability to create digital clones of individuals without their permission, illustrating the vast potential for misuse in an era where AI can replicate a person’s voice, appearance, and behavior with near-perfect precision.
This incident has sparked a wider conversation about the necessity for tighter regulations and scrutiny concerning the use of AI in digital media. AI ethics experts have been warning about the associated risks, particularly regarding the unauthorized use of someone’s likeness. The incident involving Hanks could potentially trigger the implementation of stricter laws to protect individuals from their images being exploited by AI.
